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Applied artificial intelligence in marketing, e-commerce, customer analytics, and organizational change.

Research identity

ORCID 0009-0008-1464-5455

ResearchGate Google Scholar

Published as Evgeny Mishchenko, Evgeny V. Mishchenko, and Е. В. Мищенко.

Research focus

Applied marketing and artificial intelligence: strategic adaptation and improving efficiency.

Russian-Armenian University

My approach to AI adoption

Where should you start with AI?

Understand the starting point. Plan the changes.

We assess your marketing processes, data and team, choose useful AI applications and plan a pilot. After implementation, we review what has changed and what needs further work.

How I assess and implement AI

Publication catalogue.

BibTeX

38 bibliographic records

2026Journal article

The two-sided AI skills underinvestment trap: a formal model

Прогрессивная экономика · 212-231

В.Г. Абрамян, Е.В. Мищенко

Publication details DOI: 10.54861/27131211_2026_4_212

2026Book chapter

Advanced Applications of LLMs in Marketing During the Purchase Stage

Ethical Economy · 105-115

Evgeny V. Mishchenko

Publication details DOI: 10.1007/978-3-032-23423-0_11

2026Journal article

Motivational mechanisms of early AI adoption in marketing: behavioral and organizational determinants

Innovative economy: information, analytics, forecasts · 57-68

В.Г. Абрамян, Е.В. Мищенко

Publication details DOI: 10.47576/2949-1894.2026.5.5.007

2026Journal article

Heutagogical strategies for educating marketers amid technological acceleration

The Applied Economic Researches Journal · 221-228

Е.В. Мищенко, И.В. Гречина, К.И. Климович, Д.В. Алексеев

Publication details DOI: 10.47576/2949-1908.2026.1.1.026

2026Journal article

Using artificial intelligence to forecast demand for new products in e-commerce

Экономика и предпринимательство · 802-808

Е.В. МИЩЕНКО, М. ЧЕРКАС, А.Ш. АЙДАРОВА, Л.К. ИЮПОВА, Д.В. АЛЕКСЕЕВ

Publication details DOI: 10.34925/eip.2026.187.2.138

2026Journal article

Leveraging Artificial Intelligence for Scalable Customer Success in Mobile Marketing Technology: A Systematic Review and Strategic Framework

American Impact Review · e2026007

Eugene Mishchenko, Irina Smirnova

Publication details DOI: 10.66308/air.e2026007

2025Journal article

Problems of AI application in marketing through the lens of privacy violations and discrimination

EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA · 163-171

Eugene V. Mischenko, Mikhail M. Sharapov, Kirill S. Timofeev, Elena S. Kozubskaya

Publication details DOI: 10.36871/ek.up.p.r.2025.03.03.021

2025Journal article

Methods for assessing the impact of generative ai on brand perception: from text to visual content

Industrial Economics · 82-89

Е.В. Мищенко, А.Б. Хмельницкая, М.И. Яранцева, Д.Н. Вержиковский, З.П. Домнин

Publication details DOI: 10.47576/2949-1886.2025.2.2.011

2025Journal article

Consumer psychology and ai: how technologies are changing approaches to segmentation and targeting

The Applied Economic Researches Journal · 72-81

Е.В. Мищенко, К.В. Левченко, Я.А. Широкова, С.А. Казарян, Д.Р. Акчурина

Publication details DOI: 10.47576/2949-1908.2025.2.2.008

2025Journal article

Methods for assessing the economic efficiency of implementing AI–based chatbots for customer experience management

Entrepreneur’s Guide · 22-31

E. V. Mishchenko, M. I. Yarantseva, D. N. Verzhykovskyi, S. A. Ghazaryan

Publication details DOI: 10.24182/2073-9885-2025-18-2-22-31

2025Journal article

On the typical errors in implementing social media management strategies using artificial intelligence technologies

Scientific notes of the Russian academy of entrepreneurship · 34-41

E. V. Mishchenko, D. A. Shishlyannikova

Publication details DOI: 10.24182/2073-6258-2024-23-4-34-41

2025Journal article

Impact on mall traffic via social media

Scientific notes of the Russian academy of entrepreneurship · 72-82

E. V. Mishchenko, O. A. Olshanetskaya, P. I. Domnin, A. G. Shakhbandaryan

Publication details DOI: 10.24182/2073-6258-2025-24-1-72-82

2025Journal article

Features of using generative artificial intelligence technologies to improve the efficiency of situational marketing in social networks

Экономика и предпринимательство

Е.В. МИЩЕНКО, Д.А. ШИШЛЯННИКОВА

Publication details DOI: 10.34925/eip.2025.175.2.250

2025Journal article

Evaluating the effectiveness of multichannel marketing strategies with AI: analysis of sales growth and customer interaction

Innovative economy: information, analytics, forecasts · 164-172

М.М. Шарапов, Е.В. Мищенко, Д.Р. Акчурина, Д.Н. Вержиковский

Publication details DOI: 10.47576/2949-1894.2025.2.2.022

2025Journal article

Enhancing pre-purchase engagement. the power of LLMs in personalized omnichannel retail

Экономика и предпринимательство

E.V. MISHCHENKO

Publication details DOI: 10.34925/eip.2024.174.1.142

2025Journal article

Prospects for the application of AI technologies for cohort analysis of customer behavior dynamics

ACCOUNTING AND CONTROL · 36-46

Eugene V. Mischenko, Kirill S. Timofeev, Elena S. Kozubskaya, Garik R. Egikyan

Publication details DOI: 10.36871/u.i.k.2025.05.01.005

2025Journal article

Practical aspects of applying ai technologies in price management and demand forecasting

The Applied Economic Researches Journal · 10-18

Е.В. Мищенко, К.С. Тимофеев, П.И. Домнин

Publication details DOI: 10.47576/2949-1908.2025.2.2.001

2025Journal article

Optimization of influencer marketing processes using artificial intelligence

Russian Economic Bulletin · 329–339

Е. В. Мищенко, А. Б. Хмельницкая, А. Г. Шахбандарян, М. М. Шарапов, И. Д. Мудрова

Publication details Publisher

2025Journal article

AI in the creation of personalized marketing strategies for personal brands

ЭКОНОМИЧЕСКИЕ НАУКИ · 250-256

Мищенко Евгений Владимирович, Мудрова Инесса Дмитриевна, Хмельницкая Анастасия Богдановна, Голота Евгений Павлович, Левченко Ксения Владимировна

Publication details DOI: 10.14451/1.242.250

2025Journal article

AI and neuromarketing: computer vision and biometrics in emotionally informed marketing campaigns

Innovative economy: information, analytics, forecasts · 133-140

Е.В. Мищенко, Е.П. Голота

Publication details DOI: 10.47576/2949-1894.2025.6.6.015

2025Journal article

Overcoming marketing blindness with AI: identifying hidden patterns in customer behavior

Innovative economy: information, analytics, forecasts · 79-87

Е.В. Мищенко, М.И. Яранцева, К.В. Барышков

Publication details DOI: 10.47576/2949-1894.2025.6.6.008

2025Journal article

Customer retention with AI: algorithmic prediction and reactivation campaigns

Journal of Applied Research · 172-179

Е.П. Голота, Е.В. Мищенко, А.Ю. Никитин

Publication details DOI: 10.47576/2949-1878.2025.9.9.024

2025Journal article

Building a unified sales funnel from offline, online and mobile data with AI-powered end-to-end analytics

The Applied Economic Researches Journal · 178-187

Е.В. Мищенко, И. Обрицкий, А.Ш. Айдарова, А.В. Чуваткин

Publication details DOI: 10.47576/2949-1908.2025.6.6.021

2025Journal article

The reverse funnel: using AI to analyze users returning to earlier sales stages

Regional and Branch Economy · 133-140

Е.В. Мищенко, Е.П. Остроух, С.А. Казарян, Е.П. Голота

Publication details DOI: 10.47576/2949-1916.2025.5.5.016

2025Journal article

Generative AI as a catalyst for hyperlocal marketing: opportunities and risks of micro-level personalization

The Applied Economic Researches Journal · 199-207

Е.В. Мищенко, С.А. Казарян, Л.И. Кизириди-Поляруж, В.В. Макаров

Publication details DOI: 10.47576/2949-1908.2025.6.6.023

2025Journal article

Cross-platform AI funnels: a unified customer journey across email, messengers, websites and physical touchpoints

Industrial Economics · 138-145

Е.В. Мищенко, Г.Р. Егикян, В.В. Макаров, С. Маминов

Publication details DOI: 10.47576/2949-1886.2025.5.5.018

2025Journal article

Neural networks for ROPO user segmentation: predicting offline purchases after online interactions

Journal of Applied Research · 44-51

Е.В. Мищенко, Е.С. Козубская, Г.Р. Егикян, А.В. Чуваткин, С.А. Казарян

Publication details DOI: 10.47576/2949-1878.2025.8.8.006

2025Journal article

Automated real-time marketing decisions: how AI manages touchpoints across the sales funnel

Industrial Economics · 22-30

Е.В. Мищенко, К.В. Левченко, Г.Р. Егикян, Я.В. Данилина, И.В. Смирнова

Publication details DOI: 10.47576/2949-1886.2025.6.6.003

2025Journal article

Adaptive AI-based sales funnels: reorganizing the user journey in real time

Regional and Branch Economy · 28-37

Е.В. Мищенко, К.В. Левченко, Е.П. Остроух, М.И. Яранцева, М.В. Голицына

Publication details DOI: 10.47576/2949-1916.2025.5.5.003

2025Journal article

Customer feedback as a learning source for AI marketing: utilizing NPS and reviews

Modern Economy Success · 132-139

Мищенко Е.В., Козубская Е.С., Данилина Я.В., Макаров В.В.

Publication details Publisher

2025Journal article

Building intelligent customer relationship management systems: integrating AI and CRM

Инновации и инвестиции · 173-176

Мищенко Евгений Владимирович, Остроух Елена Павловна, Левченко Ксения Владимировна, Широкова Яна Алексеевна, Голота Евгений Павлович

Publication details Publisher

2025Journal article

How does AI help create personalized campaigns for content marketing and influencer marketing?

Финансовый бизнес · 46-50

Мищенко Е.В., Мудрова И.Д., Хмельницкая А.Б., Казарян С.А., Акчурина Д.Р.

Publication details Publisher

2024Journal article

Enhancing marketing precision: leveraging large language models for advanced customer database segmentation

Экономика и предпринимательство · 817-821

Е.В. МИЩЕНКО

Publication details DOI: 10.34925/eip.2024.168.7.160

2024Journal article

On the issues of business negotiation processes and prospects for overcoming them through large language models

Entrepreneur’s Guide · 122-132

L. Yu. Gladilin, E. V. Mischenko, A. E. Smirnov, S. S. Kabosnidze

Publication details DOI: 10.24182/2073-9885-2023-17-3-122-132

2024Journal article

Organization of marketing research in e-commerce using large language models (using the example of a study of the prospects for increasing business presence in the market)

EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA · 276-285

Satenik A. Ghazaryan, Alexey A. Leibov, Eugene V. Mischenko, Tatyana E. Sokolova

Publication details DOI: 10.36871/ek.up.p.r.2024.06.05.037

2024Journal article

Enhancing business SMM strategy in e-commerce using large language models

EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA · 230-239

Leonid Yu. Gladilin, Satenik A. Ghazaryan, Alexey A. Leibov, Eugene V. Mischenko

Publication details DOI: 10.36871/ek.up.p.r.2024.07.01.022

2024Journal article

Features of SEO automation with AI tools in the context of search optimization transformation under the influence of artificial intelligence

Journal of Applied Research · 23-30

Е.В. Мищенко, Е.П. Остроух, А.Г. Кинжигалиев

Publication details DOI: 10.47576/2949-1878.2024.31.33.003

2024Journal article

Improving pricing strategies for small and medium-sized businesses in b2c e-commerce based on the application of artificial intelligence technologies

Industrial Economics · 53-63

Л.Ю. Гладилин, А.Г. Кинжигалиев, Е.В. Мищенко

Publication details DOI: 10.47576/2949-1886.2024.3.3.009

This catalogue combines verified scholarly profile records and publisher metadata. Translated titles are provided for navigation; the original title and bibliographic source are preserved on each detail page. The catalogue is a documented selection, not a total publication count.