2025 / Journal article
Building a unified sales funnel from offline, online and mobile data with AI-powered end-to-end analytics
Е.В. Мищенко, И. Обрицкий, А.Ш. Айдарова, А.В. Чуваткин
Read at the original sourceBusiness application · Eugene Mischenko
What must stores and digital channels agree before combining their funnel?
Agree customer identity rules and definitions for an interaction, placed order, completed sale and return. Trace representative journeys through the source systems to find duplicates and missing handoffs. Then specify which budget or customer-service decision will use the combined view.
What to measure: Matched records, duplicate transactions, missing events and reconciled sales totals.
Bibliographic reference
Е.В. Мищенко, И. Обрицкий, А.Ш. Айдарова, А.В. Чуваткин. Построение единой воронки продаж из офлайн, онлайн и мобильных данных с применением технологий сквозной аналитики на базе искусственного интеллекта. The Applied Economic Researches Journal. 2025. 178-187. https://doi.org/10.47576/2949-1908.2025.6.6.021