Marketing and strategy
Customer segments, positioning, value propositions, planning and commercial priorities.
Marketing, digital, e-commerce and AI: corporate training, workshops and masterclasses for teams, alongside teaching at the Russian-Armenian University.
Learning for business
Marketing, digital, e-commerce and practical AI for small teams, growing companies and large businesses. The programme follows your goals, participant roles and starting knowledge.
Customer segments, positioning, value propositions, planning and commercial priorities.
Acquisition, customer journeys, analytics, retention and coordination across channels.
Choosing useful tasks, working with information, checking quality and embedding new workflows.
A masterclass explains and demonstrates; a workshop produces a draft solution together; a training programme develops skills through practice and feedback. Online or in person by arrangement, in English and Russian.
Programmes, formats and preparationSenior Lecturer, Department of Management and Business, Institute of Economics and Business. Teaching bachelor’s and master’s students in marketing and e-commerce.
My lecturer profile at RAUDepartment of Management and BusinessCurrent discipline
Business models and the organization of online commerce.
Lecturer profile at RAUCurrent discipline
Marketing in digital channels and interaction with customers.
Lecturer profile at RAUCurrent discipline
Market analysis, positioning, and marketing strategy.
Lecturer profile at RAUConnecting management concepts with questions encountered in retail, healthcare, digital products, and customer engagement.
Using work on applied AI, marketing analytics, and organizational change to examine current business questions.
Mentoring for specialists and teams working through career transitions and new digital responsibilities.