Home / Teaching & corporate training

TEACHING & training.

Marketing, digital, e-commerce and AI: corporate training, workshops and masterclasses for teams, alongside teaching at the Russian-Armenian University.

Learning for business

Training. Workshops. Masterclasses.

Marketing, digital, e-commerce and practical AI for small teams, growing companies and large businesses. The programme follows your goals, participant roles and starting knowledge.

Marketing and strategy

Customer segments, positioning, value propositions, planning and commercial priorities.

Digital and e-commerce

Acquisition, customer journeys, analytics, retention and coordination across channels.

AI in the team’s work

Choosing useful tasks, working with information, checking quality and embedding new workflows.

A masterclass explains and demonstrates; a workshop produces a draft solution together; a training programme develops skills through practice and feedback. Online or in person by arrangement, in English and Russian.

Programmes, formats and preparation

Academic appointment

Russian-Armenian University

Russian-Armenian University

Senior Lecturer, Department of Management and Business, Institute of Economics and Business. Teaching bachelor’s and master’s students in marketing and e-commerce.

My lecturer profile at RAUDepartment of Management and Business

Courses & programmes.

01

Current discipline

Electronic commerce

Business models and the organization of online commerce.

Lecturer profile at RAU
02

Current discipline

Digital marketing

Marketing in digital channels and interaction with customers.

Lecturer profile at RAU
03

Current discipline

Strategic marketing

Market analysis, positioning, and marketing strategy.

Lecturer profile at RAU

Teaching approach.

01

Experience in the classroom

Connecting management concepts with questions encountered in retail, healthcare, digital products, and customer engagement.

02

Research-led discussions

Using work on applied AI, marketing analytics, and organizational change to examine current business questions.

03

Professional development

Mentoring for specialists and teams working through career transitions and new digital responsibilities.

Discuss a lecture or workshop