TEACHING & training.

Marketing, digital, e-commerce and AI: corporate training, workshops and masterclasses for teams, alongside teaching at the Russian-Armenian University.

Learning for business

Training. Workshops. Masterclasses.

Marketing, digital, e-commerce and practical AI for small teams, growing companies and large businesses. The programme follows your goals, participant roles and starting knowledge.

Marketing and strategy

Customer segments, positioning, value propositions, planning and commercial priorities.

Digital and e-commerce

Acquisition, customer journeys, analytics, retention and coordination across channels.

AI in the team’s work

Choosing useful tasks, working with information, checking quality and embedding new workflows.

A masterclass explains and demonstrates; a workshop produces a draft solution together; a training programme develops skills through practice and feedback. Online or in person by arrangement, in English and Russian.

Programmes, formats and preparation

Programmes for your team

Choose the business task. Each programme combines a working session, an assignment and a review of the team’s decisions.

Retail online launch and order operations

Retail, e-commerce, store operations and customer support leaders.

The team maps a real order from stock reservation to delivery, calculates contribution after picking and returns, and selects a pilot assortment. The second session examines observations from a store or warehouse and resolves the handoffs between departments.

Format: Two workshops with a field assignment between sessions.

Team output: An order process, capacity worksheet and pilot launch plan.

Explore the business task

Marketing decisions, budget and team management

Owners, commercial directors, marketing leaders and cross-functional teams.

Participants connect objectives to channel decisions, distinguish acquisition cost from order profitability and review the evidence behind an agency recommendation. They assign decision owners and prepare a management review using their own reports.

Format: A working session followed by a review of the team’s revised plan.

Team output: A decision map, budget review and team scorecard with metric definitions.

Explore the business task

AI in the marketing team’s daily work

Marketers, e-commerce managers, content teams and their leaders.

The team chooses a recurring task, prepares evaluation examples, compares outputs and measures review time. Exercises cover product content, customer feedback and brief preparation. Participants write quality criteria and decide how the workflow enters routine work.

Format: A practical workshop and an evaluation session using completed exercises.

Team output: A workflow evaluated in the exercises, an evaluation set and an owner for the next review.

Explore the business task

E-commerce leadership and cross-channel economics

New e-commerce leaders and managers taking responsibility for online sales.

Participants evaluate a trading plan against stock, contribution, acquisition and delivery capacity. They work through competing requests from stores, marketing and IT, then prepare a sequence of decisions and a first operating review for the business.

Format: A case workshop, individual assignment and management review.

Team output: A trading review, prioritised initiatives and a leadership action plan.

Explore the business task

Download the training brief

Academic appointment

Russian-Armenian University

Senior Lecturer, Department of Management and Business, Institute of Economics and Business. Teaching bachelor’s and master’s students in marketing and e-commerce.

My lecturer profile at RAU Department of Management and Business