Corporate training in marketing, digital and AI
I design sessions around a company’s objectives, the participants’ roles and their starting knowledge. A programme can cover marketing strategy, e-commerce, digital channels, analytics or practical AI use, with exercises adapted to the team’s actual tasks.
Discuss this projectEugene Mischenko · English & Russian · Online / Yerevan
01 / Context
Who this is for
For small business teams, growing brands, marketing departments and large companies. Separate programmes can be designed for owners and executives, marketing specialists, sales teams or cross-functional groups. Sessions are available in English and Russian, online or in person by arrangement.
02 / Decisions
Questions we examine
- What should participants be able to do after the programme?
- Which marketing or digital decisions need a shared understanding across roles?
- Where can AI support current tasks, and how should its output be checked?
- What exercises and follow-up work will help the learning transfer into practice?
What the work can produce
- A programme adapted to the company’s goals and participant experience.
- Practical exercises, facilitated discussions and feedback on the team’s work.
- Agreed learning materials, checklists or templates for use after the session.
- A plan for applying the learning, with follow-up review if included in the scope.
The final deliverables are agreed for your business and engagement.
What to prepare
Tell me the topic, business task, participant roles, group size and preferred format. Examples of current work help calibrate the level. For AI sessions, agree the tools participants can use and prepare suitable exercise material in advance.
How we start
Send a short description of the business, the decision in front of you and the result you need. We discuss the context, identify useful inputs and agree the format, scope, timing and fee.
Write about your projectExperience & sources
Experience behind the advice
Russian-Armenian University
Senior Lecturer in the Department of Management and Business, Institute of Economics and Business, teaching electronic commerce, digital marketing and strategic marketing to bachelor’s and master’s students.
Russian-Armenian UniversityMETRO: e-commerce leadership
Experience leading the e-commerce division at METRO Cash & Carry. A published Mindbox interview discusses customer data, the digital channel and the business behind omnichannel retail.
Read the sourcePublished research on LLMs in marketing
Research includes customer segmentation, marketing communication and applications of language models during the purchase stage. The catalogue links to original papers and DOI records.
Published research on LLMs in marketingBefore we begin
Which format should we choose?
A masterclass introduces a topic through demonstrations and discussion. A workshop helps participants work through a shared task and produce a draft result. A training programme develops skills through exercises and feedback, and can include several sessions with work between them.
Can a small team take part?
Yes. A small group can focus on one workflow, campaign or management problem. For a larger company, we can separate participant levels and use cases so that the exercises match people’s responsibilities.
Is AI training limited to prompting?
The programme can also cover choosing suitable tasks, preparing information, checking quality, protecting business data and organising human review. Prompting is considered within the workflow that participants need to use.