External marketing department
If your business needs both marketing leadership and people to deliver the work, I can work with my team as an external marketing department. We build the scope around your goals and the capabilities you already have. You receive a clear plan, named responsibilities and a shared view of progress across the agreed activities.
Discuss this projectEugene Mischenko · English & Russian · Online / Yerevan
01 / Context
Who this is for
For a growing company without a complete marketing department, a brand launching a new direction, or a business that needs additional delivery capacity. The team can support existing employees and contractors or cover a defined marketing function.
02 / Decisions
Questions we examine
- Which activities need ongoing ownership and which are separate projects?
- What can your current team deliver, and where are additional capabilities needed?
- How will strategy, campaigns, content, analytics and sales coordination fit together?
- What information, approvals and capacity does the client need to provide?
What the work can produce
- An agreed work programme with a team scope and responsibility map.
- A prioritised delivery plan covering the selected marketing activities.
- A shared reporting format for activities, costs, results and open decisions.
- Working documentation, access ownership and a defined handover process.
The final deliverables are agreed for your business and engagement.
What to prepare
Send your goals, product range, target audience, current channels and available internal resources. We agree the exact specialist mix, delivery capacity, approval process and commercial scope. Advertising spend, software and third-party production costs should be distinguished from the team’s fees.
How we start
Send a short description of the business, the decision in front of you and the result you need. We discuss the context, identify useful inputs and agree the format, scope, timing and fee.
Write about your projectExperience & sources
Experience behind the advice
METRO: e-commerce leadership
Experience leading the e-commerce division at METRO Cash & Carry. A published Mindbox interview discusses customer data, the digital channel and the business behind omnichannel retail.
Read the sourceL’Occitane: digital commerce in beauty
The MediaMetrics interview examines online and store sales, loyalty and the customer experience of buying cosmetics.
Read the sourceFounder and President of ECDMA
Leading a professional association focused on e-commerce and digital marketing, with professional exchange, education and industry programmes.
Read the sourceBefore we begin
Can the team cover only part of our marketing?
Yes. We can define a function, campaign programme or launch as the scope. Dependencies on your employees and agencies should be explicit so that responsibilities remain clear and work is not duplicated.
Who will be on the team?
The specialist mix follows the agreed work. We discuss roles, capacity, points of contact and responsibilities before starting. The team is selected for the company’s specific tasks.
What stays with us when the engagement ends?
We agree ownership of accounts, materials, data and documentation at the outset. The handover includes the items within that scope, current work status and the decisions needed to continue. Third-party platform rights and licences are considered separately.