E-commerce consultant.
Researcher. Educator.
Founder, ECDMA.
25+ years in advertising, marketing and e-commerce
01 / Business & leadership
COMMERCIAL experience.
E-commerce and digital transformation across global retail, beauty, healthcare, and growing businesses.
Career & expertiseAs Founder & President of ECDMA, I develop a professional association for e-commerce and digital marketing, bringing together expert exchange, education and industry programmes.
Independent e-commerce consulting
E-commerce strategy and online store audits.
Strategy, online store audits, omnichannel customer experience and applied AI. Work with an expert whose experience connects METRO, L’Occitane, association leadership and marketing research.
Work with me
My approach to AI adoption
Where should you start with AI?
Understand the starting point. Plan the changes.
We assess your marketing processes, data and team, choose useful AI applications and plan a pilot. After implementation, we review what has changed and what needs further work.
How I assess and implement AI02 / Research
AI & MARKETING research.
Exploring how artificial intelligence changes marketing, customer experience, and the way businesses make decisions.
TEACHING& TRAINING.
03 / Teaching
Russian-Armenian University
Senior Lecturer · Bachelor’s & master’s programmes
Department of Management and Business
My lecturer profile at RAUCorporate training, workshops and masterclasses in marketing, digital and AI — for small teams and large companies.
Corporate training programmesExplore teaching04 / Speaking
TALKS & discussions.
Keynote talks, panel moderation, speaker selection and practical workshops on commerce, AI and leadership.
Marketing Upgrade: Open Space — marketing trends and the skills of the modern marketer
Fintech360 / 2025Human-centricity in the age of AI: how hyper-personalization is transforming customer experience
COMMUNITIES & initiatives.
05 / Communities & initiatives
MEDIA & interviews.
06 / Media & interviews