Advanced Applications of LLMs in Marketing During the Purchase Stage

Business application · Eugene Mischenko

Where does a shopping assistant help a customer complete a purchase?

Test a narrow product-selection task with accurate product attributes, stock and delivery information. Follow customers through the completed order and subsequent return, and inspect answers that recommend unavailable or unsuitable products. The assistant needs a clear handoff when the request cannot be resolved from the catalogue.

What to measure: Answer accuracy, completed-order contribution, returns and requests requiring staff help.