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Eugene Mischenko is a digital transformation and e-commerce executive, Founder & President of the E-Commerce & Digital Marketing Association (ECDMA), researcher, and Senior Lecturer in the Department of Management and Business, Institute of Economics and Business, Russian-Armenian University. His work connects commercial strategy, digital products, applied artificial intelligence, and professional education.

He has led e-commerce development and digital product launches at METRO Cash & Carry, multichannel engagement for healthcare professionals at Sanofi, and digital commerce and customer experience initiatives at L’Occitane en Provence and SPORTMASTER. Today, his professional practice includes association leadership, entrepreneurship, consulting, teaching, and research.

My research focuses on applied AI in marketing: how large language models, customer analytics, and organizational capabilities change business practice. At the Russian-Armenian University, I teach marketing and e-commerce at undergraduate and postgraduate levels.