Eugene Mischenko / Practical guides
Practical guides.
Frameworks for e-commerce audits, marketing decisions and applied AI. Questions, data and criteria to discuss with your team.
How to audit an e-commerce business
An e-commerce audit checklist covering order economics, conversion, fulfilment and repeat purchases. Practical questions for owners and commercial teams.
How to plan an AI pilot in marketing
A practical framework for evaluating AI in marketing: use cases, test data, quality, human review and operating costs. From business question to pilot decision.