ENHANCING PRE-PURCHASE ENGAGEMENT. THE POWER OF LLMS IN PERSONALIZED OMNICHANNEL RETAIL

E.V. MISHCHENKO

doi:10.34925/eip.2024.174.1.142

Research / Publication

2025 / Journal article

Enhancing pre-purchase engagement. the power of LLMs in personalized omnichannel retail

E.V. MISHCHENKO

Publication: Экономика и предпринимательство
Year: 2025
DOI: 10.34925/eip.2024.174.1.142
Original title: ENHANCING PRE-PURCHASE ENGAGEMENT. THE POWER OF LLMS IN PERSONALIZED OMNICHANNEL RETAIL

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Bibliographic reference

E.V. MISHCHENKO. ENHANCING PRE-PURCHASE ENGAGEMENT. THE POWER OF LLMS IN PERSONALIZED OMNICHANNEL RETAIL. Экономика и предпринимательство. 2025. https://doi.org/10.34925/eip.2024.174.1.142

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