2026 / Journal article
Heutagogical strategies for educating marketers amid technological acceleration
Е.В. Мищенко, И.В. Гречина, К.И. Климович, Д.В. Алексеев
Read at the original sourceBusiness application · Eugene Mischenko
How does training become part of a marketer’s routine work?
Give each participant a current business task, a work product and a review date. Let the participant choose an approach, explain the decision and revise it after feedback. Managers need to provide the data, time and decision rights required to use the new skill after the session.
What to measure: Completed work products, quality after revision and use of the skill in subsequent assignments.
Bibliographic reference
Е.В. Мищенко, И.В. Гречина, К.И. Климович, Д.В. Алексеев. Хевтагогические стратегии обучения маркетологов в условиях технологической акселерации. The Applied Economic Researches Journal. 2026. 221-228. https://doi.org/10.47576/2949-1908.2026.1.1.026