ENHANCING MARKETING PRECISION: LEVERAGING LARGE LANGUAGE MODELS FOR ADVANCED CUSTOMER DATABASE SEGMENTATION

Е.В. МИЩЕНКО

doi:10.34925/eip.2024.168.7.160

Research / Publication

2024 / Journal article

Enhancing marketing precision: leveraging large language models for advanced customer database segmentation

Е.В. МИЩЕНКО

Publication: Экономика и предпринимательство
Year: 2024
Pages: 817-821
DOI: 10.34925/eip.2024.168.7.160
Original title: ENHANCING MARKETING PRECISION: LEVERAGING LARGE LANGUAGE MODELS FOR ADVANCED CUSTOMER DATABASE SEGMENTATION

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Bibliographic reference

Е.В. МИЩЕНКО. ENHANCING MARKETING PRECISION: LEVERAGING LARGE LANGUAGE MODELS FOR ADVANCED CUSTOMER DATABASE SEGMENTATION. Экономика и предпринимательство. 2024. 817-821. https://doi.org/10.34925/eip.2024.168.7.160

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