ORGANIZATION OF MARKETING RESEARCH IN E-COMMERCE USING LARGE LANGUAGE MODELS (USING THE EXAMPLE OF A STUDY OF THE PROSPECTS FOR INCREASING BUSINESS PRESENCE IN THE MARKET)

Satenik A. Ghazaryan; Alexey A. Leibov; Eugene V. Mischenko; Tatyana E. Sokolova

doi:10.36871/ek.up.p.r.2024.06.05.037

Research / Publication

2024 / Journal article

Organization of marketing research in e-commerce using large language models (using the example of a study of the prospects for increasing business presence in the market)

Satenik A. Ghazaryan, Alexey A. Leibov, Eugene V. Mischenko, Tatyana E. Sokolova

Publication: EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA
Year: 2024
Pages: 276-285
DOI: 10.36871/ek.up.p.r.2024.06.05.037
Original title: ORGANIZATION OF MARKETING RESEARCH IN E-COMMERCE USING LARGE LANGUAGE MODELS (USING THE EXAMPLE OF A STUDY OF THE PROSPECTS FOR INCREASING BUSINESS PRESENCE IN THE MARKET)

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Bibliographic reference

Satenik A. Ghazaryan, Alexey A. Leibov, Eugene V. Mischenko, Tatyana E. Sokolova. ORGANIZATION OF MARKETING RESEARCH IN E-COMMERCE USING LARGE LANGUAGE MODELS (USING THE EXAMPLE OF A STUDY OF THE PROSPECTS FOR INCREASING BUSINESS PRESENCE IN THE MARKET). EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA. 2024. 276-285. https://doi.org/10.36871/ek.up.p.r.2024.06.05.037

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