E-commerce consulting and strategy
An e-commerce strategy connects the customer proposition with channel economics, operations and the people responsible for delivery. I help owners and commercial teams decide where to invest, which assumptions to test and how to organize the next stage of online growth.
Discuss this projectEugene Mischenko · English & Russian · Online / Yerevan
01 / Context
Who this is for
For retail chains, consumer brands, distributors and B2B businesses launching an online channel or revising an existing strategy. Particularly useful when sales, marketing, product and operations have competing priorities.
02 / Decisions
Questions we examine
- What role should the website, marketplaces and physical stores play in the business?
- Which customer segments can be served with a viable contribution margin?
- What must change in the product, operating model and team before scaling acquisition?
What the work can produce
- A channel and customer proposition with explicit business assumptions.
- A prioritized roadmap linking initiatives, dependencies, owners and decision metrics.
- A set of tests for uncertain commercial assumptions and criteria for further investment.
The final deliverables are agreed for your business and engagement.
What to prepare
Start with your business model, target customers, current channels and the decision you need to make. For a deeper engagement, we agree which sales, margin, retention and operational data are needed.
How we start
Send a short description of the business, the decision in front of you and the result you need. We discuss the context, identify useful inputs and agree the format, scope, timing and fee.
Write about your projectExperience & sources
Experience behind the advice
METRO: e-commerce leadership
Experience leading the e-commerce division at METRO Cash & Carry. A published Mindbox interview discusses customer data, the digital channel and the business behind omnichannel retail.
Read the sourceL’Occitane: digital commerce in beauty
The MediaMetrics interview examines online and store sales, loyalty and the customer experience of buying cosmetics.
Read the sourceFounder and President of ECDMA
Leading a professional association focused on e-commerce and digital marketing, with professional exchange, education and industry programmes.
Read the sourceBefore we begin
Can I book a single e-commerce consultation?
Yes. A focused consultation can address one decision, review a proposed plan or define the scope of a larger project. Send the business context and the questions you want to resolve when booking.
Do you work with B2B as well as B2C?
Both models are relevant. In B2B, the analysis needs to account for account relationships, negotiated conditions, repeat orders and service levels. In B2C, assortment, acquisition, conversion, fulfilment and retention often shape the initial agenda.