Connect for impactful digital strategies and growth. An award-winning expert with almost 20 years in digital marketing and e-commerce, known for transformative management and data-driven solutions. Specialized in revolutionizing digital commerce and omnichannel sales across B2B, B2B2C, and B2C sectors.
Experienced in e-commerce and digital transformation, I guide businesses to excel online. I specialize in strategic planning, optimizing digital operations, and enhancing customer experiences. My expertise includes developing e-commerce businesses, refining digital marketing strategies, and conversion rate optimization. I mentor in navigating the digital landscape, ensuring operational efficiency and customer-centric approaches for success.
Award-Winning Innovator
Expert guidance to navigate the complexities of digital commerce.
Comprehensive reviews to optimize your marketing and e-commerce efficacy
Engaging presentations that inspire action and innovation in the digital space
Personalized support to foster your professional growth in e-commerce and digital marketing
Tailored strategies to propel startups towards success in the digital arena
Objective oversight to steer your company towards sustainable growth and governance excellence
Discover the depth of my professional journey. My resume outlines over 20 years of experience in transforming and elevating e-commerce for international companies
The E-commerce & Digital Marketing Association is a dynamic collective of professionals dedicated to advancing the digital commerce industry. It serves as a hub for innovation, education, and networking, empowering members to excel in the ever-evolving digital marketing landscape.
Developed and executed a comprehensive engagement strategy for healthcare professionals.
Created a multichannel marketing ecosystem, integrating Veeva and external call centers. Launched innovative channels including a web platform, webinars, email, SMS, and remote e-detailing.
Growth of online sales from 50 to 1500 orders per day. Oversaw a team of 60, encompassing digital marketing, client service, and call center departments.Established a new digital marketing division, significantly boosting web traffic and user acquisition.Launched over 40 new websites for private labels and distribution brands.
Drove B2B2C e-commerce annual turnover to USD 500 million, accounting for 15% of total company sales from scratch. Managed e-commerce P&L, ensuring profitability and sustainable growth. Led the creation of an e-commerce website metro-cc.ru and mobile app, enhancing customer engagement.
Amplified e-commerce revenue by 60% YoY while cutting the cost per order by 50%. Executed comprehensive e-commerce and digital marketing strategies for L’Occitane, Melvita, and Erborian brands.
Awarded corporate honor “Breakout of the Year 2015” for exceptional performance.
Advertising and mobile marketing agencies, E-Commerce startups and other companies
Author of more than 40 scientific publications on marketing, e-commerce, and applied artificial intelligence (2024–2026), including book chapters in two Springer volumes: “Ethics of the AI Economy: A System View from the Positions of the Theory of Stakeholders” (Ethical Economy, vol. 73, 2026) and “Digital Future: Science, Education, and Innovative Development of Socio-Economic Systems” (Lecture Notes in Networks and Systems, 2026). Senior Lecturer at the Russian-Armenian University, teaching master’s-level courses on modern problems of marketing and e-commerce business.
Invited juror for international industry award programs, including the International Stevie Awards (Marketing & Creative Awards judging committee; Technology Excellence jury), the Shorty Awards, the Summit Creative Awards, the AdForum PHNX Awards, the CX World Awards, and the Rating Runeta award program.