About Me

ABOUT ME

Transform Your Business Connect with Me for Growth

Connect for impactful digital strategies and growth. An award-winning expert with almost 20 years in digital marketing and e-commerce, known for transformative management and data-driven solutions. Specialized in revolutionizing digital commerce and omnichannel sales across B2B, B2B2C, and B2C sectors.

Experienced in e-commerce and digital transformation, I guide businesses to excel online. I specialize in strategic planning, optimizing digital operations, and enhancing customer experiences. My expertise includes developing e-commerce businesses, refining digital marketing strategies, and conversion rate optimization. I mentor in navigating the digital landscape, ensuring operational efficiency and customer-centric approaches for success.

Eugene Mischenko

Award-Winning Innovator

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Consulting

Expert guidance to navigate the complexities of digital commerce.

Audit

Comprehensive reviews to optimize your marketing and e-commerce efficacy

Keynote speaker

Engaging presentations that inspire action and innovation in the digital space

Mentorship

Personalized support to foster your professional growth in e-commerce and digital marketing

Strategic Advisor

Tailored strategies to propel startups towards success in the digital arena

Independent Board Member

Objective oversight to steer your company towards sustainable growth and governance excellence

MY RESUME

Great Companies Outstanding Results

Discover the depth of my professional journey. My resume outlines over 20 years of experience in transforming and elevating e-commerce for international companies

Founder

E-Commerce & Digital Marketing Association 2023-

The E-commerce & Digital Marketing Association is a dynamic collective of professionals dedicated to advancing the digital commerce industry. It serves as a hub for innovation, education, and networking, empowering members to excel in the ever-evolving digital marketing landscape.

Head of Multichannel Engagement Program

Sanofi 2016-2019

Developed and executed a comprehensive engagement strategy for healthcare professionals.
Created a multichannel marketing ecosystem, integrating Veeva and external call centers. Launched innovative channels including a web platform, webinars, email, SMS, and remote e-detailing.

Head of Digital Communications

Sportmaster 2010-2013

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Growth of online sales from 50 to 1500 orders per day. Oversaw a team of 60, encompassing digital marketing, client service, and call center departments.Established a new digital marketing division, significantly boosting web traffic and user acquisition.Launched over 40 new websites for private labels and distribution brands.

Head of ecommerce division

METRO 2019 - 2022

Drove B2B2C e-commerce annual turnover to USD 500 million, accounting for 15% of total company sales from scratch. Managed e-commerce P&L, ensuring profitability and sustainable growth. Led the creation of an e-commerce website metro-cc.ru and mobile app, enhancing customer engagement.

Head of E-Commerce

L'Occitane En Provence 2013-2016

Amplified e-commerce revenue by 60% YoY while cutting the cost per order by 50%.  Executed comprehensive e-commerce and digital marketing strategies for L’Occitane, Melvita, and Erborian brands.
Awarded corporate honor “Breakout of the Year 2015” for exceptional performance.

Various positions

1998-2010

Advertising and mobile marketing agencies, E-Commerce startups and other companies

MY AWARDS

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Titan Business Awards 2024

I have been awarded the Titan Business Awards 2024 in the Executives & Professionals category for Visionary Leadership.
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Cynopsis Standouts Q1 2024

Cynopsis Standouts recognizes exceptional individuals who have left a significant mark in the past quarter by creating and implementing innovative solutions in diverse areas, including technology, team management, fostering team spirit, and beyond.
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Rating Runeta

Multiple Awards Rating Runeta 1, 2, 3 places ibn different categories for website and mobile Applications in METRO and Sportmaster
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STEVIE International Business Awards 2021

Gold Award For METRO Mobile Application in the Shoppinp Category